Two gals from Levi Strauss & Co.™ have cracked the code on equestrian fashion and jumped the fence for greener pastures starting their own California based design company.
Goode Rider, a Women's Equestrian Collection, is quickly becoming popular with both riders and fashionistas. Coming from a background of design and merchandising, Lorna Goode and Kristin Calandra define themselves as true product people with a passion for both design and horses.
"We were tired of looking frumpy and dirty, coming from the barn," says Goode. "We wanted a look that could take you from the barn and beyond..."
"In today's busy lifestyle, who has time to go home and change?", says Calandra. "We created a look where you don't have to."
The line is not only fashionable, the collection is designed to provide women with the best fit, style and comfort, utilizing the latest performance fabrics and technologies.
Most items in the line have Stain Stopper™, a water proof repellence that keeps you clean and dry.
Further they have a Stretch Ultra™ Seat/Knee, a full seat with stretch for ultimate comfort in the saddle and a Stretch Custom Fit Waistband™.
All of their apparel is designed to flatter the female body. The line is a complete collection including breeches, jackets, coats, vests, shirts, sweaters and belts.